CI Financial extends ownership of WealthBar to 100%; Firm to be cornerstone of integrated CI Direct Investing platform

May 21, 2020

TORONTO (May 21, 2020) − CI Financial Corp. (“CI”) (TSX: CIX) announced today it has increased its ownership of WealthBar Financial Services Inc. (“WealthBar”), a leading online investment and financial planning firm, to 100% by acquiring the remaining 25% minority interest.


The transaction will eventually allow for WealthBar to be combined with Virtual Brokers, CI’s discount broker, to create an integrated online investment platform to be called CI Direct Investing. WealthBar will be rebranded CI Direct Investing in the coming months, with the Virtual Brokers rebrand following when the two platforms are fully integrated.


“WealthBar and Virtual Brokers have posted strong growth and these changes will set the stage for further success,” said Kurt MacAlpine, CI Chief Executive Officer. “The unified CI Direct Investing brand will be consistent with the new branding strategy for CI Financial, making it clear that these platforms are part of a large, integrated asset and wealth management company.”


The 25% minority stake purchased by CI had been held by WealthBar executives.


“CI has been a great partner for WealthBar and is committed to our unique approach of providing easy and affordable access to quality investments and financial advice,” said Tea Nicola, Co-Founder and Chief Executive Officer of WealthBar. “We look forward to this next phase of expansion and to the continued growth of the business.”


When the two platforms are fully integrated, CI Direct Investing will offer a diverse menu of services, including the online brokerage services for do-it-yourself investors provided by Virtual Brokers, and the wealth management and financial planning services offered by WealthBar. WealthBar’s “hybrid” model enables clients to invest in professionally managed investment portfolios while having access to personal financial advice.


“We believe that professional advice is as critical as ever and our online platforms are important complements to our traditional advisory businesses,” Mr. MacAlpine said. “We are using technology to enhance our advisory offerings and to provide an even wider range of clients with access to investing tools and advice.”


WealthBar was acquired by CI in January 2019 and has been a strong contributor to CI’s ongoing digital transformation. Examples include Assante Connect, an online investment service managed by WealthBar exclusively for clients of Assante Wealth Management. WealthBar also offers PPI Valet, a platform that helps insurance advisors manage and grow the investment component of their business, and owns Snap Projections Inc., which offers intuitive financial planning software that helps wealth professionals build customized wealth and retirement plans for clients.


This initiative falls under CI’s strategic priority of expanding its wealth management platform, one of three strategic priorities introduced last November. The two other strategic priorities are modernizing the asset management business and globalizing the firm.


About WealthBar Financial Services Inc.


WealthBar is a leading Canadian online wealth management and financial planning platform offering easy online investing portfolios, along with unlimited commission-free advice. WealthBar pairs its technology with professional financial planning from Certified Financial Planners for a personalized experience. Learn more at


About CI Financial


CI Financial Corp. (TSX: CIX) is an independent company offering global asset management and wealth management advisory services. CI held approximately C$166 billion in fee-earning assets as of April 30, 2020. CI’s primary asset management businesses are CI Investments Inc. and GSFM Pty Ltd., and it operates in wealth management through Assante Wealth Management (Canada) Ltd., CI Private Counsel LP, WealthBar Financial Services Inc., BBS Securities Inc., One Capital Management, LLC and Surevest LLC. Further information is available at



This press release contains forward-looking statements concerning anticipated future events, results, circumstances, performance or expectations with respect to CI Financial Corp. (“CI”) and its products and services, including its business operations, strategy and financial performance and condition. Forward-looking statements are typically identified by words such as “believe”, “expect”, “foresee”, “forecast”, “anticipate”, “intend”, “estimate”, “goal”, “plan” and “project” and similar references to future periods, or conditional verbs such as “will”, “may”, “should”, “could” or “would”. These statements are not historical facts but instead represent management beliefs regarding future events, many of which by their nature are inherently uncertain and beyond management’s control.  Although management believes that the expectations reflected in such forward-looking statements are based on reasonable assumptions, such statements involve risks and uncertainties. The material factors and assumptions applied in reaching the conclusions contained in these forward-looking statements include that the investment fund industry will remain stable and that interest rates will remain relatively stable.  Factors that could cause actual results to differ materially from expectations include, among other things, general economic and market conditions, including interest and foreign exchange rates, global financial markets, changes in government regulations or in tax laws, industry competition, technological developments and other factors described or discussed in CI’s disclosure materials filed with applicable securities regulatory authorities from time to time. The foregoing list is not exhaustive and the reader is cautioned to consider these and other factors carefully and not to place undue reliance on forward-looking statements. Other than as specifically required by applicable law, CI undertakes no obligation to update or alter any forward-looking statement after the date on which it is made, whether to reflect new information, future events or otherwise.


For further information:

CI Financial
Murray Oxby
Vice-President, Communications